How Nonprofits Make Data Fun & Informative

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image credit: Laura Leavell

Nonprofits have long relied on stories to help stir emotion.

However, as the nonprofit world has evolved, so, too, has the need to communicate more than just emotion. Foundations and corporate supporters increasingly want to see numbers that show that nonprofits are delivering results. Donors want to see metrics to help them understand why they should contribute to one cause over another. Unfortunately, statistics about an organization’s work aren’t as emotionally engaging as…

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The Chronicle of Philanthropy | Upcoming Webinars

Original article written by Matthew Scharpnick and posted in the Chronicle of Philanthropy January 6, 2012.

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